Digital Marketing Companies and How They Can Grow Your Business?
According to Smart Insight latest research, 45% of companies don’t have a digital transformation plan yet. Surprising, right?
Who on this earth doesn’t use the internet? The internet is now the necessity of our lives. Just like the internet is vital, internet marketing is also essential for businesses. And when you combine the internet and marketing, it’ll become extremely helpful for your business to grow. In simple word, it becomes digital marketing. However you either got to be expert in digital marketing or you need to find a digital marketing company that also specialises in growth marketing
So if your business is still on the brick and mortar’s model or if you want to upgrade your marketing strategy, it’s high time to choose digital marketing for your business!
Here is a complete overview of how digital marketing companies/agencies can help you stand out from every other business.
What is a Digital Marketing Company?
You must have seen the days when you used to see, hear or read your favourite shampoo Ad on the billboards or newspaper or radio by brilliant conventional market companies. But such days are gone! This is a digital marketing company, Era.
Digital marketing companies are focused on result based or measurable marketing, like getting a return on investment. They have a team of digital marketing consultants, strategists, developers and creatives who work on the same grounds to achieve calculatable results.
‘Digital revenue of advertising worldwide is expected to rise by 10.2% and reach 651$ Billion in 2021.’Source Statista
What do Digital Marketing Companies do?
Digital marketing companies work with clients on 3 main shared goals:
- To perform marketing research.
- To enhance business visibility online.
- To combine your social media profiles and online platforms.
They also provide businesses with different marketing tools to help them boost and grow.
What to look for when hiring a Digital Marketing company?
- New Technology: Are they offering the latest methods and technology, e.g. google ads or Amazon ads? Are they using approved digital marketing tools?
- Industry Professionals: They must be experienced in your industry. For example, if you are a cloud computing company and want to launch a new product to B2C customers, Have the company ever built any campaign for similar clients?
- Promised Results: What type of results they are promising and on what basis they are promising, as a portfolio for previous clients or what value in the form of numbers they added.
- Transparent Reporting: Did they offer transparent reports to the previous clients and their track record. They must be offering clear reporting like website unique visiting number or PPC boosting results.
How Can They Grow Your Business?
Digital marketing Companies can grow your business by offering services in the areas like:
- Video Content creation, e.g. product reviews or product demos)
- Graphic designing like logos, business card
- Images such as product shoots or company shoots)
- Content writing like Blogs, articles, testimonials)
- Online product reviews
- Handling social media pages.
How is a Full-Service Digital Marketing Firm better than others?
Full-service firms could be the best option for your digital marketing efforts. They have specialisation in certain areas, and they have a team of marketing professionals working for years. With the experience, they have a reliable portfolio working with reputable clients. Also, they offer proven marketing strategies and the best digital marketing tools.
How to find the best digital Marketing Company?
You can find the best digital marketing company based on the above factors. Besides, Google could be your best friend in finding the best search engine marketing company. You may also ask your business community for a recommendation.
You should usually look out for a digital marketing company that also specialises in, SEO, UI/UX and Web designing, content, branding and in general complete search marketing and social media optimisation.